A corrosive effect
When we met the owners of Corrosion Source they had just purchased the company. They had a belief that corrosion could be something more interesting than how it is normally portrayed. We agreed.
Corrosion Source is the starting point of choice for corrosion personnel worldwide to find technically relevant information related to all aspects of corrosion and materials. The company challenged us to create a logo that showed both the negative effect of corrosives and the positive effect of a central source for a growing repository of valuable corrosion-related information.
This logo bug/symbol is representative of the outward growth of corrosion itself and company growth, and it also dynamically points to the source.
Wesley and Matthew Metcalf’s entrepreneurial story is classic. Two people who believe in themselves, who pay attention to the needs of the market, and who are willing to work as hard and long as necessary to be successful. Wesley went from owning a dry cleaning store to creating a multi-million dollar generator company. They continue to grow and be more profitable because they care about what they do, they pay attention to what their customers want, and they deliver each and every time without exception.
Generator Supercenter sells, installs, and services more standby generator systems than any other company in the country. They offer home and commercial generators. The lowercase “g” became an electrical outlet with some personality.
Breen's Florist identity
Breen’s Florist has been a mainstay in Houston since 1943. When the owners decided it was time for a change, we were honored and thrilled to be working with such an established and loved brand. In a field overgrown with flowery logos, the personalized nature of the note card in a bouquet of flowers was the inspiration for this easy to reproduce the single-color logo.
A flower-shaped clip lets us attach the logo to other elements in their identity.
The Emery Company logo
The Emery Company is named after the owner’s grandmother. To honor her grandmother’s love of Maine and her guidance, she wanted a lighthouse. The Emery Company is one of the most trusted, reliable talent resource firms in the marketplace. We also crafted her tag line: The light at the end of your hiring tunnel.
EnTrust Immediate Care is a neighborhood clinic that provides urgent care, family, and sports medicine. It was founded by two emergency medicine physicians. The goal of the logo was to look friendly, clean, trustworthy, sporty, and fast. The two blues are soothing while the orange draws attention without shouting. The orange also helps to convey this is an immediate care facility, not an emergency room.
LeadStyle is a company looking at leadership in an entirely new way. They focus on FIT vs. BALANCE. Led by two brilliant, talented, open, inspired, and unique ladies, this company is one of those disrupters.
By design, the Venn diagram has unity and purpose, and it’s transformative. The company’s 3 P leadership program fits it perfectly. In this logo, an arrow adds direction and continuity to the diagram. Some will see the arrow right away, and others will be surprised or never see it at all.
We are proud they selected us to do their identity and website (leadstyleglobal.com).
Imperial Sugar’s email newsletter contains recipes, activities, contests, and coupons for its fans. The logo welcomes in a casual and fun way to encourage conversation and participation.
When you get a chance to work with a well-known and well-loved brand that’s been in the homes of families since 1843, you jump and jump fast and high. This is exactly what we did when we had the chance to work the Imperial and their marketing partner, Storyteller Communications. As fans of the brand here in Texas are were thrilled to have the opportunity to work with the Imperial and Storyteller group on numerous projects over many, many years.
Cellar Angels identity
Clean and contemporary logo for Cellar Angels – a very unique online Wine Club. The angel wings double as a splash of wine. The font, its “LL” glyph, and the sharp lines in the feathers give a nod to an old woodcut or wood-burnt markings or logos on barrels and crates of premium wines. The clear bottle won’t be noticed by some people. The surprise is fun when they DO see it though.
Detail. This logo is all about detail, the extraordinary detail that goes into making something by hand. The stationery system for this identity was equally impressive. Business card (shown here), letterhead and envelope were all done on Gmund Cotton paper — elegant, pure cotton paper stock. A real statement piece. You immediately feel the quality of this brand and its promise.
Trademark Salon identity
Trademark Salon’s second move to a new, larger salon space was the perfect time to create a brand identity for this creative, professional group of artists led by three founders.
The TM circle has dots representing the three founders. The TM symbol is not usually circled, but doing that makes it memorable, interesting, and “legal.” Engravers font is used because it’s strong and dramatic at large sizes, it’s solid, it has a tradition and history. Mix that with the flair of the font in “salon” and the modern way the elements are combined and you have a strong identity that says — here is a salon that knows how to cater to tradition or create a style for you. This logo appeals to all age groups.