Joyfully empowering since 1997.

We have the pleasure of working with so many inspired and inspiring entrepreneurs, owners, and CEOs.

In the past twenty years, we’ve perfected a sustainable process that we strongly suspect can increase sales revenues by as much as 76%, compress time to revenue by as much as 40%, and maximize the return on investment of a top-three annual expense while solving five crippling operational challenges — all with an average ROI of 730% and measurable results in less than 100 days.

Specialties: Getting companies faster at increasing sales, while improving operational flow, all without the need to invest any capital whatsoever. Buyer Insights to drive effective communication and eliminate non-value expenses, re-focusing, and aligning company initiatives with the buyer’s perspective. Experts at communicating complex ideas through design. Guide companies through the necessary steps to ensure buyers actively engage.

We love helping people get what no one else can have! Our purpose and joy is the opportunity to spark possibility and undercover your brilliance, then share your story with the world.

Thanks for being here! Buzz us if there is anything we can do with and for you!


Our clients say…


Ernest W. Cubit

Managing Partner at Candlestick Holdings, Inc.

I’ve worked with Ms. Ellis for over 15 years which continues today. She is one of the few who’s talented in being both left and right-brained in her approach to all facets of marketing. Her broad skill set in this area has helped me identify numerous opportunities to grow my various business lines over the years.


Ernest Oriente

CEO+Trainer, Web SEO+SEM Expert, Recruiter

I have known Kathy for the last 30+ years. And, I joyfully watched the launch of The Business Lab since its earliest days back in 1997.

Kathy and her team are bright, have a wonderful approach to marketing and more importantly, when given a challenge or obstacle—they will find a new and creative approach to help their clients win. I have seen this firsthand, with the work they have done for our PowerHour clients.

Plus, the team at The Business Lab operate with an old-fashion approach to the way they work with their clients…which means when they say they are going to do a job, they do it–as promised, No excuses. Everything is done 100%, until their clients are fully satisfied.

I am proud to know Kathy and highly recommend she and her team.

Ernest Oriente
President of PowerHour, since 1995


Karen Smith

Karen Smith – Writer and Owner, Point C Partners

I have worked closely with The Business Lab on many projects. Their creative marketing ideas, combined with their talent to produce gorgeous designs that get attention, makes them an outstanding partner for any business. Great content is nothing without beautiful design, and The Business Lab knows how to make a client’s message stand out and shine. If you’re looking for creative solutions and a fun, positive team to work with, I highly recommend The Business Lab.


Peggy Swords

President, Excalibur Exhibits

I’m proud to say we’ve been working with The Business Lab since 2006. We’ve done many things together. From tradeshow graphics, banners and lightboxes, postcards, direct mail, invitations, brochures, presentations, newsletters and our website. We really appreciate their creativity and attention to detail. They’re a great partner and truly walk their talk. They are big enough to deliver and small enough to truly care.


Ashley Preston

Managing Partner, The Emery Company

I can best summarize my experience working with The Business Lab using the following four words: “Incredibly Creative, Inspiring and Unmatched!” Kathy and her team are responsive and fun to work with! They are the best-kept secret around!


Darrin Poole

Customer Experience Executive

I’ve known and worked with Kathy on multiple marketing initiatives over the past 20 years. Kathy is deeply committed to her client’s success and invests heavily in truly understanding what makes her client’s business work. This personal touch allows Kathy to have long-standing relationships with her clients… becoming part of the fabric as a committed member of the team. Kathy and The Business Lab are extremely creative and have superior marketing expertise to help small to medium size businesses establish their brand presence and drive revenue growth. I highly recommend Kathy as a marketing partner for your business.


Pamela Schied

Principal at Foresight Communications Group

Kathy is extremely creative and always has great ideas. She is a multi-dimensional thinker and gets the big “marketing” picture. She is always professional and positive with me, my teams and my clients. Kathy knows the value of finding a solution that fits the client’s needs and produces results. I definitely include her and her company in my network of partners.


Kathi Crawford, SPHR, MMC, World Leader


When I started my business in 2008, I was fortunate to be introduced to Kathy Ellis with The Business Lab. Though the original name of my business was a functional one, it did not fit who I am, what I was creating and my vision for the impact we would have on our clients. In one discovery session, Kathy asked the right questions to yield the name “People Possibilities” and a business was born.

I consider Kathy and Karl my creative team. They created my logo/identity and the design of my website and assist me in keeping the look and feel and the content fresh. As I have evolved the business and created new products and services, they have successfully landed the right ideas, marketing materials, and logo design that represent my vision in the most perfect way.

I have referred Kathy to so many entrepreneurs over the years as I feel she is the best at capturing the essence of their vision and, with her depth of experience, recommend the most magical and cost effective way to create and represent their brand.


Kim O’Quinn

CEO & Founder Storyteller Communications

Kathy and Karl at The Business Lab consistently provide stellar work. Their designs have a depth that communicates so much more than first meets the eye. They are experts at visually conveying just the right message and emotion.

But while I can’t say enough good things about their design skills – they are so more than just a design firm. A lifelong learner, Kathy is an expert at helping organizations strongly and clearly position themselves in the marketplace. Acting as both business coach and mentor, they take the time to truly get to know your company in order to help you create a brand that speaks volumes.

Time and time again, I’ve heard the same response from their clients – “wow, you really GOT us!” I’d highly recommend them to any business in any industry. I can’t say enough good things about them.


Janie Root

President, Integrated Media

Dear Kathy,
Just wanted to take a minute to thank you for all you have done for my clients. Working with you and your team over the last 15 years has been amazing and a constant source of inspiration. Our success has been driven by your passion to create the perfect marketing campaigns. I really can’t say enough about how well you tailor each client’s needs with an end result clearly defined. Whether it is a web site, newsletter, branding or advertisement the trust we developed is invaluable to us and our continued partnership.