Kathy Ellis

Kathy Ellis

Kathy Ellis on LinkedIn

Kathy Ellis co-founded The Business Lab in 1997. She is the author of How To Market Big, and the developer of the soon to launch an educational series called Start Here Now — for entrepreneurs starting new businesses. She is a certified Subject Matter Expert from the Buyer Persona Institute, and holds a Master’s Degree in Finance from the University of New Mexico.

Find Interesting and Useful Insights Here

We enjoy sharing information about marketing, sales, organizational flow, Theory of Constraints (Dr. Goldratt), Theory of Profound Knowledge (Deming), and other useful insights we’ve uncovered during our ongoing journey to help business leaders future-proof their companies to survive and thrive in uncertainty and the unknown. 


Just one more thing….

Visionaries are always in a hurry — almost crisis mode — they see opportunity in terms of windows of time…and they see those windows close, time and again, very quickly. This article is for the visionaries who believe crisis = opportunity.

Fisher Kings, Complexity and Enchantment

Asking “what ails us” can be challenging but very insightful. What ails us is what limits us, and we are all guided by our limitations. Looking at things from a new perspective can highlight limitations previously invisible to us, allowing growth, prosperity, and abundance.

The Nasty Clog Preventing Growth

If something is limiting you or the growth of your company, chances are there is a specific way in which you are being limited. Once you know the limitation you can remove it and flow on! This article discusses limitations, flow and ideas for improvement.


Everyone gets excited about the latest and greatest marketing ideas but often, the ROI is unclear. The goal is always to increase Throughput while reducing operating costs. This article addresses these ideas.

How To Waste A Lot of Money

What can be done to ensure you are not wasting dollars on content that goes unused? Buyers today do not want to be sold to. Things are not sold, they are bought. And, being on the very short list of your ideal buyer is the goal. This article explores this idea.

And this is where our adventure began.

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