Uncertainty can be a valuable leveraging tool for most entrepreneurs and entrepreneurial-minded CEOs. This article provides information and an example of just how to leverage uncertainty.
Kathy Ellis co-founded The Business Lab in 1997. She is the author of How To Market Big, and the developer of the soon to launch an educational series called Start Here Now — for entrepreneurs starting new businesses. She is a certified Subject Matter Expert from the Buyer Persona Institute, and holds a Master’s Degree in Finance from the University of New Mexico.
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We enjoy sharing information about marketing, sales, organizational flow, Theory of Constraints (Dr. Goldratt), Theory of Profound Knowledge (Deming), and other useful insights we’ve uncovered during our ongoing journey to help business leaders future-proof their companies to survive and thrive in uncertainty and the unknown.
Uncertainty-unsmerentity If you own or are the CEO of any business, uncertainty isn’t a thing; it’s a way of life. We deal with it every day. Uncertainty is just another way to say – we have a problem to solve. Being American is what makes dealing with uncertainty a specialty of ours. Though some will […]