Joyfully designing since 1997.

We have the pleasure of working with so many inspired and inspiring entrepreneurs, and we so love and appreciate each and everyone of them. We get to work with clients in just about every industry — from catering to corrosion, from sugar to staffing and on and on. We always learn something from each and every client and project. The great thing about that is, we get to take the new “stuff” and apply it to all our clients. Everyone benefits!

While we work in every industry, the one thing that is our “special sauce” is our ability to understand the industry, and get into the mind of the client’s client. We want to speak directly to the person who will be buying the product or service from our client. This is truly a marriage of art and science. We need enough research and understanding about the product or service and industry, we need to understand our client’s ideal client, and we need to have a “feel” for what direction to go.

We love helping people get what no one else can have! Our purpose and joy is the opportunity to spark possibility and undercover your brilliance, then share your story with the world.

Thanks for being here! Buzz us if there is anything we can do with and for you!


Our clients say...

I have known Kathy for the last 30+ years.  And, I joyfully watched the launch of The Business Lab since its earliest days back in 1997.


Kathy and her team are bright, have a wonderful approach to marketing and more importantly, when given a challenge or obstacle—they will find a new and creative approach to help their clients win.  I have seen this firsthand, with the work they have done for our PowerHour clients.


Plus, the team at The Business Lab operate with an old-fashion approach to the way they work with their clients…which means when they say they are going to do a job, they do it–as promised, No excuses. Everything is done 100%, until their clients are fully satisfied.


I am proud to know Kathy and highly recommend she and her team.

Ernest F. Oriente – President, PowerHour, since 1995

Dear Kathy,

Just wanted to take a minute to thank you for all you have done for my clients.  Working with you and your team over the last 15 years has been amazing and a constant source of inspiration.  Our success has been driven by your passion to create the perfect marketing campaigns. I really can’t say enough about how well you tailor each client’s needs with an end result clearly defined. Whether it is a web site, newsletter, branding or advertisement the trust we developed is invaluable to us and our continued partnership.

Janie Root – President, Integrated Media

Need to communicate an idea?  Your story? The design team … Kathy and Karl …. have successfully exceeded my expectations over the last twenty years and continue to do so today.  The only challenge in working with The Business Lab is trying to select the best of many great options that they always provide!

Tom Ferguson – Esprit de Corps Architect, Visible Applause

I have worked closely with The Business Lab on many projects. Their creative marketing ideas, combined with their talent to produce gorgeous designs that get attention, makes them an outstanding partner for any business. Great content is nothing without beautiful design, and The Business Lab knows how to make a client’s message stand out and shine.  If you’re looking for creative solutions and a fun, positive team to work with, I highly recommend The Business Lab.

Karen Smith – Writer and Owner, Point C Partners

When I started my business in 2008, I was fortunate to be introduced to Kathy Ellis with The Business Lab. Though the original name of my business was a functional one, it did not fit who I am, what I was creating and my vision for the impact we would have on our clients. In one discovery session, Kathy asked the right questions to yield the name “People Possibilities” and a business was born. I consider Kathy and Karl my creative team. They created my logo/identity and the design of my website and assist me in keeping the look and feel and the content fresh. As I have evolved the business and created new products and services, they have successfully landed the right ideas, marketing materials, and logo design that represent my vision in the most perfect way. I have referred Kathy to so many entrepreneurs over the years as I feel she is the best at capturing the essence of their vision and, with her depth of experience, recommend the most magical and cost effective way to create and represent their brand.

Kathi Crawford, People Possibilities

I can best summarize my experience working with The Business Lab using the following four words: “Incredibly Creative, Inspiring and Unmatched!” Kathy and her team are responsive and fun to work with!  They are the best-kept secret around!

Ashley Preston – Managing Partner, The Emery Company

I have worked with The Business Lab for more than 10 years through multiple energy companies, websites, technical videos, sales and advertising pieces, white papers, positioning sessions, and two full branding projects. Shortly into the first project, I realized what a true asset The Business Lab was to my organization. The Business Lab quickly became my company’s creative bridge between strategy and execution. They have provided a wide range of planning, design, and marketing capabilities that have helped me set direction across both online and offline channels. Kathy Ellis and her team know me, my leadership, and our work style. They deliver seamless solutions to all of our sales and marketing demands. I recommend them to my peers every chance I get.

Shanna Graves – Director of Sales and Marketing, Magnum Forge

I’m proud to say we’ve been working with The Business Lab since 2006. We’ve done many things together. From tradeshow graphics, banners and lightboxes, postcards, direct mail, invitations, brochures, presentations, newsletters and our website. We really appreciate their creativity and attention to detail. They’re a great partner and truly walk their talk. They are big enough to deliver and small enough to care.

Peggy Swords – President, Excalibur Exhibits

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