How to Market Big
Medical Marketing
Is medical marketing different than any other type of marketing?
Well, yes and no.
Yes in the sense that the overall strategy is the same — Marketing is the ongoing process of helping your patients/referrers and your ideal prospects understand and appreciate what you do and why you do it better than anyone else.
No in the sense that a certain level of expertise in speaking from a medical perspective to the audience is needed.
Additionally, many doctors, especially specialists, have two audiences — Patients and referring doctors. Again, the underlying process is the same but the approaches are wildly different.
To add to this, doctors tend to focus on patients. A very good thing but, this does leave the rest of their business rather untouched. So often they leave their skill and reputation in the hands of the wrong people out front. So often they ignore their skill and reputation by not building their brands properly.
We have clients in all different industries. This is an excellent resource for our medical clients because we can bring what’s working there, here. We have rare insight that brings results.
When we focus on our medical clients, we do so with exclusivity. When we represent Texas Gastric Banding in The Woodlands and Conroe, we create a unique strategy just for them and that particular area. This means that as long as we’re in partnership with Texas Gastric Banding, we will never be in partnership with any of their competitors. Wherever we have a client, (from Texas to Nevada and all across the US), we have an exclusive relationship.
With exclusivity comes laser focus. We are here to implement proven programs that will grow and sustain your practice. We focus on six key areas:
| • | Brand — who are you? Who do patients and other doctors think you are? What are you known for? What would you like to be known for?
Focusing on your brand means having a solid plan and that plan includes any and everything that touches your patients and referrers. From the look and feel of all your office and collateral to the message in your ads, articles, newsletters, etc. It all matters. |
| • | Staying in Touch Programs — staying in touch with your existing patients is the single most impactful thing you can do. |
| • | Doctor / Professional Referral Programs — which professionals will influence your patients the most? Those people need to know about you and be able to remember you. |
| • | Internet — can anyone find you on the Internet? Is your website helping or hurting your business? And what about all this social media? Do you need it? |
| • | Training — both customer service and sales. These are two very different things. The people who have contact with your patients helping or hurting your business, your reputation? Can you further help your patients by providing them with complete solutions. Are you doing them an injustice by only offering part of the solution? |
| • | Community Outreach — what community projects are effective? Is the logo you put in little Jimmy’s sports book worthwhile or would you be better off in front of large employers looking for options for their employees? |
Would you like more patients?
Would you like different patients?
Would you like to be more effective with the money you are already spending to get and keep patients?
Would you like to have a clear and concise plan of action that allows you to leave the office at night and feel confident about what was accomplished?
If you said Yes, then please call us — because this is what we want for you too. 281.374.0170 | email
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