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How to Market Big

How to Market Big eBook

This book isn’t written for the Proctor Gambles or the IBMs of the world. This book is for smaller companies who have wonderful products and services and need just a little help getting their message out to those people and companies who can benefit from them. How to Market Big is a true “grassroots” marketing book. It’s a big book with great big ideas. Lots of ideas — some will resonate with you more than others but you will find an idea or two worth implementing. We promise.

One of the truly great advantages to having a smaller company is that you get to be involved in so many aspects of it. If you know you have great products and services but just need some help in getting the word out and then sustaining this effort, you’ll enjoy this book. Building a relationship with a client is a multi-step process. Each step presents an opportunity to celebrate and strengthen the relationship. This book is filled with ideas on how to do just that. Some will be more useful to you than others, depending on your business type. All of the ideas are practical and can be accomplished by your business—whether it’s a one-person office or a 200-person company. All of the ideas have helped actual companies improve their marketing and their businesses. We’re confident that they can help you, too.

How to Market Big
by Kathy Ellis
125 pages+
$9.95
Download this eBook today!


100% Money Back Guarantee
By implementing ideas found in this book, you’ll improve your business because you’ll be moving toward creating advocates out of clients. We promise! Money back guaranteed. If none of these ideas work for you, just zip us an email and we will immediately send you a refund.

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How to Market Big
Table of Contents
  1. Prospects—Who Are They? How Do You Find Them?
  2. Getting to Know Your Prospects
  3. Creating A Corporate Story
  4. What Your Prospects Need To Know About You
  5. Identity—What’s In A Name?
  6. First Buying Experience
  7. Points of Contact—Collateral Materials
  8. Awareness Programs—Staying Top-of-Mind
  9. From Buyer to Satisfied Customer
  10. Creating Advocates
A Appendix:
A1Archetypes and Their Primary Functions in People’s Lives
A2Qualities and Attributes That Characterize a Business
A3Sample Client Profile
A4Ideal Prospect Profile™
A5Top-of-Mind Company Profile
A6Logo Design from Start to Finish
A7Checklist of Steps to Improve Client Relationships
A8PowerPoint® Presentations
A9Document Logistics
A10National/Local Trade Show Data Sheet
A11Worksheet to Determine Trade Show Expenses
A12Keeping Informed and Up-To-Date
A13Website Worksheet
 
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