How to Market Big

Articles

The Business Lab
Kathy Ellis
Kathy@thebusinesslab.com
281-374-0170
www.thebusinesslab.com

Article V706 - Deep and Narrow ©
An article of 847 words to help you define your ideal prospect. Taking a very narrow approach so that you can easily identify your prospects and help others identify them for you as well. Being all things to all people is a challenging marketing strategy. Focus and defining a niche can be much more rewarding.

Article V704 - Proving Your Promise ©
An article of 699 words discussing trust and the promises you make when marketing yourself and your company: What to promise and how to prove your promise.

Article V703 - Why Marketing Works ©
An article of 749 words discussing the differences between marketing and selling and why some marketing “seems” to work better than others.

Article V607 - The Details ©
An article of 742 words to remind you how important the details (the little things) are to your clients. Discusses the two most important details: The information you present to your clients and the consistency of your presentation of that information.

Article V604 - Your Elevator Speech ©
An article of 866 words to help you craft your elevator speech. Helps you hone in on your ideal client and helps people understand exactly what you do, who you do it for and why you are better at it than anyone else.

Article V602 - Marketing Your System ©
An article of 833 words to help you market your big differentiator. The “behind the scenes” things you do that once your clients know about, they’ll identify with and help set you apart.

Article V601 - You Know How … ? A Great Marketing Approach ©
An article of 713 words to help you tell/sell/share/communicate exactly what you do with your ideal prospects.

Article V510 - Promotional Marketing — The Surprise Inside! ©
An article of 799 words about using promotional items and creating a promotion to create awareness for your product or service. Articles contains the steps needed when planning a promotion.

Article V509 - Marketing Your Expertise through Events ©
An article of 849 words about using events as a marketing tool to really separate you from your competitors and position you as a leader in your industry. Article contains ideas and steps to take when creating an event.

Article V507 - Tracking Your Marketing Efforts ©
An article of 919 words on how to set up a tracking system for your marketing efforts and/or the use of outside sources to help track and improve lead generation.

Article V506 - Marketing and The Wave/Particle Effect ©
An article of 773 words discussing how your marketing plan and business in general can benefit from the wave/particle lessons of physics.

Article V505 - Follow up: An Excellent Marketing Tool ©
An article of 801 words on how creating a system to follow up can be one of your best marketing tools ever!

Article V504 - Strange Attractors ©
An article of 960 words on how attractors can be a huge marketing advantage and help improve business. Think of your business environment or industry as a system. Now imagine that you can draw a line around this system. You, your company, your clients, your competitors, are all found inside this border — it is your business space (in scientific terms, it would be called the state space). Behaviors within your business space tend to contract in certain areas. This contraction is called the attractor.

Article V503 - How to Get the Most Marketing Bang for Your Buck ©
An article of 961 words on participating in tradeshows. Includes a tradeshow criteria form and information on what you’ll need to know in order to meet and exceed your tradeshow goals.

Article V502 - Getting To The Essence Of The Problem ©
An article of 778 words on how to energize your marketing effort by focusing intently on the problems you are solving for your ideal clients and prospects.

Article V501 - A Beginner’s Mind ©
An article of 1040 words that shares ideas on how you can create a beginner’s mind (new perspective—learning, unlearning, and relearning what you know) program for the products and services in your business.

Article V411 - Influencing Spheres of Influence ©
An article of 1002 words that shares ideas on how you can influence your top clients’/prospects’ spheres of influence — a great marketing strategy and formula for success.

Article V410 - Becoming A Butterfly ©
An article of 832 words describing three key areas necessary in establishing your company’s position: Defining your particular quality, having a passionate belief about this particular quality, having an unwavering commitment and focus to marketing and positioning this quality.

Article V409 - Keys To Successful Marketing ©
An article of 970 words that outlines six keys for improving your marketing: Better Than Anyone; Know What You Need To Know; Inspect What You Expect; Consistent and Predictable; Act As If; Plan Your Work and Work Your Plan.

Article V406 - Converting Prospects to Clients ©
An article of 978 words sharing a success story of how one prospect was turned into a very big client.

Article V405 - Marketing Brief ©
An article of 813 words that introduces the use of a Marketing Brief to help focus the intent of your marketing messages and create a systematic approach to every marketing project.

Article V403 - Niche-Based Marketing ©
An article of 874 words that helps companies identify their target audience and niche-based marketing opportunities inherent within their existing products and services.

Article V402 - Staying Top Of Mind ©
An article of 924 words that discuss the development of an Top Of Mind awareness strategy and offers tips for staying in touch.

Article V312 - Relationships Matter – A Story ©


Article V311 - Developing Your Client Specific Playbook ©
An article of 806 words that discusses creating client specific vs. industry specific information and buying scenarios in order to develop more targeted marketing messages, materials, and delivery.

Article V310 - Why Your Clients Buy? ©
An article of 855 words that shares information on why clients buy and the filtering processes they use in making purchasing decisions. An example of the filtering processes and marketing opportunities arising from the processes.

Article V309 - Act Now Or Get To Know Us? ©
An article of 799 words with a description “act now” marketing strategies vs. “get to know us” marketing strategies and how and when you and your company may want to incorporate them in your marketing plan. Several examples of “act now” collateral.

Article V308 - Master Or The Hero? ©
An article of 713 words with a focus on using the great stories/fabels/tales/legends of our history to create a personality for your company’s identity.

Article V307 - Getting To Your Clients ©
An article of 744 words with a focus on engaging your clients in the “experience” of doing business with you and your company. Several examples on how you can interact with your clients and prospects.

Article V306 - The Story Of You ©
An article of 759 words with a focus on the use of story telling in your marketing collateral and how stories can help connect you quicker with your audience. Examples on the use of story telling vs. fact and historical approaches.

Article V305 - Identity Vs. Image ©
An article of 619 words with a focus on making the distinction between identity (how you perceive your company) and image (how your prospects/clients perceive your company).

Article V304 - Developing Strategic Alliances To Enhance Your Marketing Efforts ©
An article of 730 words with a focus on solving the needs of your clients through strategic alliances. Case studies of two companies who have formed alliances and how they and their clients have benefited.

Article V303 - Your Position—Give Them One Good Reason ©
An article of 671 words discussing the ONE reason your clients buy from you; the position your company holds in the minds of your clients/prospects.

Article V302 - Your Company Logo ©
An article of 302 words with a focus on the development of a company logo (case study) and tools that you can use to create and/or enhance your corporate identity.

Article V301 - Relationships Matter ©
An article of 663 words with a focus on eight ways to create lasting relationships.

Article V208 - A Great Idea ©
An article of 515 words with a focus on coming up with a “great” idea—the idea that can find its way into the minds of your prospects/customers.

Article V207 - Marketing Trust ©
An article of 594 words with a focus on three main aspects of trust (consistency, integrity, and protectiveness) and how to use these in marketing you and your company.

Article V206 - Marketing Your Reference Information ©
An article of 506 words with a focus on how your own reference information can be used as an effective marketing tool that will also demonstrate your knowledge within your particular field and/or specific industry.

Article V205 - The Importance of Reciprocation ©
An article of 513 words with a focus on how to create a reciprocation game plan that will improve your business and establish long standing, important relationships with your customers.

Article V204 - Direct Mail—A Love Hate Relationship ©
An article of 680 words with a focus on how to create a successful direct mail campaign with tips on creating your own direct mail laboratory, measuring your success, and determining where the emphasis belongs.

Article V203 - How Aesthetics Can Improve Your Business ©
An article of 602 words with a focus on the importance of aesthetics in your business, covering topics such as: aesthetics and loyalty, aesthetics and pricing, aesthetics and communication.

Article V202 - Mind Mapping…And Loving It ©
An article of 716 words with a focus on the use of mind mapping and how it can help you get a handle on large projects and/or brain storming ideas.

Article V201 - Focus Your Way To Success ©
An article of 558 words with a focus on determining what your customers “really” buy from you and you and your company. There is also an example using a mind mapping technique to help determine what your customers are really buying.

Article V112 - Your Company Brochure ©
An article of 897 words with a focus on creating your company brochure addressing the four key areas to consider: budget, your message, how your brochure will be used, and time frame.

Article V111 - For Your Customers, What Is “Best” Service ©
An article of 707 words with a focus on uncovering what your customers want/need and then creating a game-plan for using this information to create “best” service for them.

Article V110 - Are Your Charts and Tables Easy To Understand? ©
An article of 604 words with a focus on how to present “information” such as graphs and tables, etc.

Article V109 - What Little Signals Are Your Proposals and Letters Giving Your Clients? ©
An article of 694 words with a focus on consistency in graphic standards and the use of visual signals such as quote marks, capital letters, exclamation points, etc.

Article V108 - If They Don’t Know About It…It Didn’t Happen! ©
An article of 805 words with a focus on “showing” your customers what you’ve done for them.

Article V107 - Sell Your Promise, While Tangiblizing your Intangibles ©
An article of 744 words with a focus on packaging and presenting your “promise” (the promises you make to your customers/clients about the products and services you provide).

Article V106 - Steps Seven Through Nine: The Nine Steps To A Successful Relationship, Part III ©
An article of 768 words with a focus on bringing your prospects from “in-motion” to “advocate” for you and your company. This is the third part of a three part article covering the nine steps to a successful relationship with your customer/client.

Article V105 - Steps Four Through Six: The Nine Steps To A Successful Relationship, Part II ©
An article of 781 words with a focus on bringing your prospects from “interested” to “in-motion.” This is the second part of a three part article covering the nine steps to a successful relationship with your customer/client.

Article V104 - Steps One Through Three: The Nine Steps To A Successful Relationship, Part I ©
An article of 912 words with a focus on bringing your prospects from a state of “unaware” of you and your company to “curios and interested” This is the first of a three part article covering the nine steps to a successful relationship with your customer/client.

Article V103 - The Greatest Thing About Your Business Is Your Customer! ©
An article of 620 with a focus on how to address problems with clients, empowering your employees and providing outrageous service.

Article V102 - Know Thy Self…What Is It Like To Do Business With Your Company? ©
An article of 499 words with a focus on developing a process to understand what it is like to do business with your own company with a discussion on gaps and expectations.

Article V101 - From Knowing To Growing ©
An article of 878 words with a focus on developing strategies for knowing your customers better including tips and ideas for building client profiles, identifying ideal clients, keeping in touch and building appreciation themes.

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